We've partnered with the world's most-trusted crowd funding platform to empower one million vulnerable girls through The Girl Power Project®
Help Fund The Girl Power Project®
$400,000 raised of $1,500,000 goal
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1. Watch the Video
Resources for Your Campaign:
Everything you need to create a campaign for The Girl Power Project®.
Refer back to these resources as you create and manage your campaign on Indiegogo.
We've provided resources to help you made a good first impression. Use our tools below to introduce your campaign objectives and entice people to learn more. This basic information will represent your campaign on your campaign page, on your campaign card, and in searches on Indiegogo.
No one is more vulnerable than an uneducated girl living in poverty.
This year, help me blow out poverty - not candles. Join me for a birthday bash we'll all remember.
Investing in the world’s 600 million adolescent girls, one community at a time.
In lieu of gifts, help us sponsor a Girl Power Project® Camp for girls in Uganda.
We’re fundraising to bring the Girl Power Project® to an ENTIRE School in Africa.
Girls investing in girls to change the world.
Human rights education and life-skills training for 3,000 at-risk girls.
Because girls have the ability to transform their own lives -- and the community around them.
Choosing a category will list your campaign on Indiegogo in a place where contributors with similar passions will find you. We recommend Community, Health, Education, or any category that best represents the community of people who will support your unique campaign.
How long should your campaign be? The most successful campaigns are usually less than 40 days for the following reasons:
MOMENTUM: Your campaign should be long enough that you have time to build interest and reach your audience, but not so long that it becomes background noise.
ENGAGEMENT: The longer the campaign, the harder it is to continue to keep your audience engaged, excited, and contributing.
URGENCY: Seeing that a campaign has just a few days remaining creates a sense of urgency for potential contributors, motivating them to act now, rather than later.
RESOURCES: Take into account that you’ll be closely managing the campaign through its duration; you may not want to dedicate the maximum 60 days to it.
Campaigns that use video raise 115% more money than campaigns that do not, so we highly recommend using a video to more effectively deliver your pitch instead of a photo. Feature one of the videos below or create your own.
If you have friends with writing, design or video production skills, get in touch with them early so they can find the time to get involved. Create a personal pitch video by telling your story and share why you’re passionate about girls. In a pitch video, you should:
Introduce yourself. Who are you? What are you trying to do? Include shots of yourself and your team speaking to the camera. Let people see your face and hear you explain your project in your own words.
Pitch to contributors. Why are you crowdfunding? Why do you need that specific amount of money?
Showcase your progress and experience. What have you already done to work toward your objective? What are your qualifications?
Honor short attention spans. Your video should be no more than 2-3 minutes long.
Ready to start pitching? Learn 5 Ways to Power-Up Your Pitch Video. Also, keep in mind what you can and can't edit after your campaign is live. If you decide to use an image instead of a video, upload a 620x413 pixel JPG or use one of ours.
Writing your campaign pitch: Introduce yourself and provide details that will motivate people to contribute. Tell potential contributors more about your campaign for The Girl Power Project® and why investing in girls is the most powerful force for change. A good pitch is compelling, informative, and easy to digest.
No one is more vulnerable than an uneducated girl living in poverty. She is at risk for dropping out of elementary school, sexual violence, marrying early, becoming pregnant as a young teen, dying during childbirth, and contracting HIV/AIDS. If she survives, she will be raising her children in poverty and they too will be at risk.
Yet, girls have the potential to move themselves and their families into a healthier, more secure life. When investments are made in women and girls, the "girl effect" happens: girls create a ripple effect of change that raises economic productivity and reduces infant mortality. It contributes to improved health and nutrition, and increases the chances of education for the next generation. It begins when we empower girls to achieve their potential.
86% of rape victims in Uganda are between the ages of 9 and 17. (ANPPCAN UGANDA)
150 million girls worldwide are victims of sexual violence in a year. (UNIFEM 2011)
⅓ of girls in the developing world will be married before the age of 18. (Population Council 2007)
16 million adolescent girls ages 15-19 give birth each year. (WHO 2008)
In sub-Saharan Africa, 1 in 5 girls do not make it to secondary school. (girleffect.org)
When a girl in the developing world receives 7 or more years of education, she marries 4 years later and has 2.2 fewer children. (Center for Global Development 2009)
Wages rise by 20% for every year beyond the 4th grade that a girl remains in school. (USAID 2011)
The Girl Power Project® is a community-based program that empowers girls living in poverty to know and protect their fundamental rights to health, education, and security. It was developed by Just Like My Child Foundation and local attorneys in Uganda who were working to empower women and girls in rural areas. Now, the Girl Power Project® is empowering communities to create the girl effect in central Uganda.
How it works: Local community members lead workshops where girls learn how to avoid early pregnancy, forced marriage, and disease like HIV/AIDS and malaria. Girls who really excel in the workshops are invited to attend a weekend-long camp retreat, where they develop their leadership skills to become mentors for other girls like them. They graduate as Girl Power Project® Peer Mentors, equipped to empower girls in their community to stay in school, resist peer pressures, and avoid early pregnancy, marriage, and disease.
The impact: Each girl that graduates as a Peer Mentor is committed to spreading the seeds of empowerment to 100 other girls in her community -- both at school and in her village (where the hardest-to-reach girls are the ones who can't afford to go to school). By investing in the Girl Power Project®, we're giving girls living in poverty opportunities they didn't have before -- to know their rights, protect their bodies, and to stay in school so they can take control of their future.
The Perks (optional)
Perks are incentives offered by you to contributors in exchange for their support. We’ve found that campaigns offering perks raise 143% more money than those that do not. Perks help you attract a larger audience, make people feel more valued for their contributions, and help you spread the word about your campaign for The Girl Power Project®.
Be creative and frame your perks in a way that will appeal to your audience. Here are examples of different kinds of perks:
Material: A physical item that represents the project you’re fundraising for, like a photo or DVD of the specific Girl Power project funded by your campaign.
Personal: An acknowledgement for contributing, a social media conversation or shout-out, a handwritten thank-you note or another kind of interaction between you and a contributor.
Experiential: A unique experience, like tickets to a special event, an invitation to an exclusive party or a personal one-on-one consulting session with you or your business.
$25 perks are the most frequently claimed while $100 perks raise the most money and often make up nearly 30% of total funds raised. Do the math and make sure you’re not losing money. (Factor in shipping costs, manufacturing, and time). Click here to learn more about perk pricing.
Consider fulfillment. If 10 people choose the same perk, fulfilling those 10 might be easy. But what about fulfilling 1,000 of that same perk? Think of the challenges of scaling, and cap the number of contributions for that perk with the number that feels available.
Here’s an amazing fact: campaigns run by two or more team members raise 94% more money than campaigns run by single individuals.
With a team, you’ll benefit from the diverse skills of teammates and from sharing the workload. Together you’ll tackle everything from press and media inquiries, customer support, campaign updates and strategy, marketing network outreach, and more.
Teams also tend to have better crowdfunding results because the size of their combined personal networks is greater. The more people who have a direct and personal interest in your campaign’s success, the more funds you will raise.
Thinking about how to pull together your team? Running a campaign can take a lot of work, so look in your network for people that share your passion and commitment to the campaign.
Who Should Indiegogo Send Your Funds To?
Please select the following to ensure every dollar you raise will be sent directly to Just Like My Child Foundation’s Girl Power Project®:
Funds Recipient = A Nonprofit
Is the nonprofit registered as a 501(c)(3) in the United States? = Yes
Employer Identification Number (EIN) of the 501(c)(3) nonprofit = 20-5264558
Check the following box: I am an employee or board member of the nonprofit, or am otherwise authorized to represent it.
Just Like My Child Foundation, Inc. is a registered 501(c)(3) nonprofit in the United States.
Employer Identification Number (EIN) 20-5264558 | PO Box 22025, San Diego, CA 92192-2025
Extra Features (optional)
Take advantage of extra features that will help boost your campaign for The Girl Power Project®. We've provided additional links and images for you below:
Boost your campaign's credibility by providing links to your social media pages or to The Girl Power Project® webpage. These links will show up on your campaign page.
Add more videos related to your campaign. These will show up in the 'Gallery' tab of your campaign page.
Add more images related to your campaign. These will show up in the 'Gallery' tab of your campaign page.
Use some of our favorite photos from the ground to help tell the story of how the Girl Power Project® is transforming lives. To download, right-click to save or click the image while holding the ALT/Option key. Then, upload the image(s) to your Indiegogo campaign's Image Gallery.
Before Launching Your Campaign
For optimum visibility and more contribution dollars, you’ll need to market your campaign and engage your community to take action. With the right knowledge and tools, it’s easy to launch, promote, engage contributors, track activity and work your perks to plan a successful campaign.
Start by roughly counting how many people you and your teammates personally know (email, social media, offline, etc.) and who you can count on to contribute. The people you know will help pool the initial funds and give your campaign the momentum it needs. Think about how you will get in touch and interest them in your campaign.
We’ve found that personalized email is the most effective channel of online communication for your campaign and in fact, the average contributions amount through email is about 20% higher than for contributions through other sources. Social media platforms will also be among your best marketing tools. On average, about 22% of the funds raised by a campaign come from people clicking on social media posts. Plan and create content for Facebook and Twitter to keep your audience engaged and growing before you launch.
Most campaigns that meet their goals raise about 30% of their funds from their immediate network. It’s best to raise this money right away, because early momentum can be leveraged for marketing and press. When people outside your network see that others trust you with their money, they gain the confidence to contribute, too.
Achieve early momentum by “soft launching” your campaign. Before it goes live, ask everyone you know to contribute in the first few days of the campaign. Make a list of the people who committed to helping out, and ask them to make their contributions within the first 1-3 days of your launch. If you don’t think that your own network will be able to provide roughly 30% of the funds for your campaign, scale back. Try aiming for a lower funding goal to complement a more manageable objective. Once you’re ready, follow the next steps to launch and run your campaign.
Launch and Run Your Campaign: 6 Steps to Success
The best date for your campaign to start is when you are completely prepared and ready to start. Don’t rush it. Once your campaign is about 30% funded and you’re ready, consider launching on a Monday or Tuesday to help you gain momentum through the week. On average, campaigns launched on a Monday or Tuesday raise 14% more in the first week than campaigns launched on all other days of the week. Avoid launching during a major holiday. People are more likely to contribute when at their computers during a regular workweek.
Reach out to your immediate network and then beyond through promotional efforts. Send out a personal email. Contributors who visit a campaign from a link in an email tend to give 20% more on average than contributors sent by any other referral source.
Maximize the potential of email.
Make a community outreach schedule.
Use a template to keep it simple. Check out some examples we’ve made, here.
Maintain a friendly, personal tone.
Build an email tree: ask friends to email 5-10 of their friends on behalf of your campaign.
Maximize social media.
Use Indiegogo's share tools to get the word out.
Put effort into promoting your campaign in a personal way.
Respond promptly to messages, tweets, and comments.
Avoid spamming your followers with repetitive content.
Use Twitter to connect with journalists and bloggers who may be interested in writing about your campaign.
Run a referral contest. This is a great way to motivate supporters to share your campaign. Find out who’s sharing your campaign by using the dashboard tools, and publicize your referral contest using updates, email, and social media. Then, recognize and incentivize the supporters who send the most contribution dollars your way.
It’s important to stay connected with your audience throughout your campaign. Talk with contributors and keep them in the loop. Try to find new ways to involve your community and renew their curiosity. Here’s how:
Update contributors. Update your contributors through the Updates Tab on your campaign page. Campaigns that send out at least 3 updates raise about 239% more money than those that post two or fewer.
Send an update at least once every 5 days. Typically, the more updates a campaign sends, the more money it raises. Send an update when there is news or new information to share about your campaign -- think of it as bringing your contributors along for the ride. Use video in your updates to keep things interesting for your audience.
Add media to your campaign gallery. Sharable media that tells a story and illustrates the evolution of your campaign is incredibly valuable. A growing collection of media ensures that you’ll have plenty of content for raising awareness around your campaign. It will come in handy when you’re creating blog posts, updating social media, or putting together a personal video for your pitch. Some examples of campaign media include behind-the-scenes video clips or a complete promotional video, photos of your project, team members or perks, and statistics that support your goals.
Listen to your contributors. List a contact email address on your campaign page so contributors can share feedback, make requests, and ask questions. Value their input and try to find ways to incorporate their ideas. Review comments on your campaign page to see if there are any questions or issues you need to address in an update. Let contributors know about any changes or delays regarding perk fulfillment.
Say Thank You. Write a general thank-you message in advance, and use it to send a personalized thank-you message to each contributor.
Your Campaign Dashboard is full of valuable information about your campaign. Use it to learn about your audience and what websites and communities you should look to for additional support.
Visit your dashboard to learn about:
the number and location of your contributors
the number of visits and referrals to your campaign page
the name, description, dollar amount, and quantity of each perk claimed;
your perk fulfillment progress;
the amount of funds raised, the fees you will be charged, and the timeline and method of disbursement.
Use your dashboard to identify at least three communities you want to reach out to. Then connect with these communities through grassroots efforts or strategically target your marketing accordingly.
STEP 5: WORK YOUR PERKS
We’ve already covered perk basics, but there’s still more to do even after you’ve launched. Here are some ideas:
Introduce new perks at any point during your campaign to get the conversation started again.
Feature one of your best or latest perks to bump it to the top of the campaign page. People will be more likely to contribute at that perk level.
Poll contributors to find out more about their perk preferences halfway through your campaign. Ask what they liked best and least, and what they found too expensive or insubstantial. Use their feedback to brainstorm additional perks to add.
If possible, start fulfilling your perks before the end of your campaign. Contributors are likely to share perks with friends, which is great publicity while your campaign is still running.
A stretch goal is an additional funding goal that will finance another specific piece of your project once the initial goal has been met. It should be concrete and reasonable, and give contributors a little extra motivation to get involved. A really great stretch goal can even motivate contributors to give a second time.
What happens after my campaign ends?
After your campaign ends, you’ll fulfill the perks you promised to contributors and we’ll keep you connected to the girls you've invested in through updates, photos and correspondence from the ground - so you can celebrate and share the transformative results with your community of contributors.
Make your audience happy with strong follow-through. You must fulfill your perks if you received one or more contributions in exchange for perks. Working on fulfilling your perks? Use the interactive Contributions Tab in your dashboard to track which perks you have and have not fulfilled. If you need specific information from a contributor to fulfill their perks (a size or color preference, for example), reach out to them directly. Here are some helpful resources: How to find contributor contact information & How to follow up and send perks.
Approximately two weeks after your campaign ends, Indiegogo will disburse your funds directly to Just Like My Child Foundation, the 501(c)(3) organization linked to your campaign. The funds you raise will be used to fund the specific Girl Power project you specify in your campaign, or we will contact you with more information about how your funds will be used to support The Girl Power Project® where they are needed most.
Approximately four to six weeks after your campaign ends, you'll receive photos, updates, and correspondence directly from the Girl Power Project® in Uganda.
Your campaign page is a great marketing tool after your campaign has ended, as it will likely continue receiving visitors. New people will discover your page through web searches or the Explore pages of Indiegogo. If you’ve received press attention, news articles will still link to your page.
Think about what you’d like these newcomers to do and edit your campaign page to encourage this behavior. Do you want them to continue on to your new webpage? Add a big button that links to the new page.
Promote a sense of community and keep your contributors happy by continuing to send updates regularly. If there have been changes to your project or your ability to fulfill your perks, communicate with your contributors immediately. People tend to be forgiving when they are kept in the loop. For campaigns with many contributors: In the Contributions Tab of your dashboard, export a CSV file of your contributors’ information and set up a “Mail Merge” to quickly send emails to all of your contributors.
Now that you’ve finished your campaign, consider running another. We’ve seen a number of very successful repeat crowdfunders. The contributors from your original campaign are a fantastic audience to reach out to when you’re starting your next.
Think creatively about how you can encourage your previous campaign’s contributors to support another project. Special perks or other incentives are a nice way to acknowledge them and continue to strengthen your relationship.
You can also show your gratitude to the Indiegogo community by paying it forward. Contribute to other campaigns to help out fellow crowdfunders. Use Meetup groups or Indiegogo comments to connect with new campaigners. Give feedback and share what you’ve learned. Write blog posts or articles with your own pro tips and advice.
Our goal is to empower one million girls through the Girl Power Project®.
Girls in the developing world lack human rights and access to education, making them vulnerable to gender-based violence, sexual harassment, unemployment, early or forced marriage, pregnancy during adolescence, and disease (especially HIV/AIDS and malaria).
The Girl Power Project® empowers girls through human rights education and a network of peer mentors. Girls learn how to maintain healthy bodies, minds and relationships. Through mentorship, they build positive self-worth, strengthen their critical decision-making skills, and support each other to protect their rights and take control of their future.
Empowering women and girls creates a ripple effect that benefits the whole community. It raises economic productivity and reduces infant mortality. It contributes to improved health and nutrition, and increases the chances of education for the next generation.